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Welcome to the Event Marketing Starter Kit — a free Notion system for B2B teams who sponsor events at tech conferences, trade shows, and summits. Track your events, manage budgets, and stay on top of post-event follow-up — all in one place.
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Step 1: Click the "Duplicate" button in the top-right corner to save this template to your own Notion workspace.
Step 2: Explore the sample data to see how the system works.
Step 3: Clear the sample data and start adding your own events!
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This starter kit gives you 3 interconnected databases to manage your sponsored event program:
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📅 Events Master → Your central hub for every sponsored event — track status, dates, sponsorship tier, location, and more.
💰 Budget Tracker → Line-item budgeting linked to each event. Know exactly where your money is going.
✅ Post-Event Tasks → Never drop the ball after an event. Track follow-ups, debriefs, and deliverables.
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💡 Pro tip: These databases are linked together — click into any event to see its budget items and post-event tasks automatically.
Your central hub. Every sponsored event lives here — from initial research through post-event wrap-up.
Linked to each event. Track every line item from sponsorship fees to swag. Spot overages before they become surprises.
The work doesn't stop when the event ends. Track lead follow-ups, recap reports, invoicing, and content — all tied back to the event.